Description : How to use In-app advertising and In-app payment service in your Delphi FireMonkey mobile apps.
Objective: How to monetize iOS and Android applications using the TBannerAd component.
Presenter: Marco Cantù, Embarcadero Technologies.
Software Versions Supported: Delphi XE6, C++ Builder XE6, RAD Studio XE6.
Event: Developer Skill Sprints
In-App Advertising, commonly referred to as Mobile Ads, has become very popular among mobile app developers. In-App Advertising works by allowing ads to run on space sold within your mobile app. The revenue generated from these ads are based on number of user impressions and/or clicks.
In-App Advertising is potentially a more scalable method of monetization. Although running ads in your app can somewhat impact the user experience, it can be an excellent choice for apps with lots of content and user engagement such as games, news, chat and entertainment category apps.
One of the new features in RAD Studio XE6, is built-in support (via components) for In-App Payment Services and In-App Advertising. The In-app payment services via the TInAppPurchase component, enable you to sell digital content directly within your iOS and Android applications. The In-App Advertising uses the TBannerAd component to enable you to show ads on your iOS and Android applications to obtain income.
In the following video, Marco Cantù from Embarcadero Technologies does a really nice job explaining how to add Ads to Monetize your Mobile App. Also, read his articles “Using AdMob in an Android Delphi app” and “Advertising with Delphi XE6 on iOS” for step by step examples on how to use In-App Advertising.